The client was working as the Circle Head, HR, for a leading Telecom Company. He lost his job due to recession in the industry. He was looking for opportunities in a new industry while he had been a highly paid resource with his entire extensive experience confining to Telecom.
AN UNSUAL INDUSTRY SHIFT AS GRASS WAS ACTUALLY GREENER ON THE OTHER SIDE
Industry Shift
“Making Miracles is Hard Work, Most People Give Up Before They Happen” -Sheryl Crow
About Client
Our 7-Step Custom Solution
Industry Targeting
We identified the industries that were good paymasters and complemented Telecom in that respect. After intensive research, we identified Pharma, eCommerce, Retail and FMCGs as the most relevant ones here, and started expanding his network in these.
Resume Revamp
We re-crafted his entire resume to ensure it reflected the skill set and their relevance across different industries, while everything was confined to Telecom originally. So, we downplayed the single industry exposure. We also walked the extra mile to create several variants of the re-crafted resume’ to ensure it complemented each respective JD from each industry we targeted.
Linkedin Networking
We brought CXOs from the 4 target industries among his first degree connections on LinkedIn to improve his profile visibility and prospects for hiring. In doing that, we ensured a lot of handholding for him – from following several company pages, sending personalized messages in connection requests and more.
Social Branding
We helped generate relevant content on his LinkedIn wall. The topics ranged from highlighting how a telecom HR professional can add value to the HR fraternity across industries to providing valuable and insightful tips around how to motivate employees during recession. Through this quality content, we nailed the right visibility and helped him create a true thought-leadership. His content was consumed by the relevant audience – as expected.
Sales Pitch
The industries were flooded with the right and relevant people across all the highly paying positions. More so, there wasn’t enough relevant experience for him to show in any of the new industries. Hence, we created a sales pitch strong enough to overpower these limitations and make a case for his selection. We made the eyes stop at the skill set, not the industry exposure.
Salary Negotiation
We walked the journey end-to-end with the client and paid special emphasis on the last mile. We helped him negotiate the pay package to ensure he did not have to compromise on the CTC despite all the burners and challenges that came into our way during the industry switch. Finding the right influence was a critical step this stage.
Client TakeAways
The client discovered the potential of social networking. He also understood the importance of connecting with people across different industries and went across with a commitment to keep up the proliferation continued.
