The LinkedIn profile has become the most important identity for anyone who exists on this planet. It’s like a big billboard on the side of the highway. You need to stand out so that people notices you
The LinkedIn profile is like a public face and your most powerful marketing tool especially if you are looking for a job.
Key components of a LinkedIn profile are as follows
- Profile Picture:
This creates a first Visual Impression. So, don’t ever leave this Blank. Remember this is not a dating or a matrimony site. So, choose a professional picture with a smile on your face.
After your profile picture, the next thing a recruiter will notice is your Headline. The Headline should say who you are and what you do.
So, try and test what headline suits your profile. Run certain searches in your LinkedIn profile. For e.g. type “Digital Marketing” and see what profiles come on the First Page and those that appear on the second page. Evaluate these headlines and you will be able to write one for yourself then.
This should include information that will maximize your discoverability when a recruiter search for someone like you. This should have capabilities – Not your hopes and dreams.
Use bullet points and Not Paragraphs.
No mention of Hobbies / Personal stuff should be there.
This part should have a hook factor and give a strong enough reason for someone to get connected to you. Don’t make it abstract from your resume.
Remember, not everyone that is visiting your profile is trying to offer you a Job.
- Work Experience:
Do share your growth path. For e.g. if you have seen 2 or 3 promotions in one organization do mention that on top. The section then should include your key responsibilities. In few words, you should be able to tell the network why you were hired for the role and what difference you made in your domain.
Remember do not mention any numbers of achievements. This is an open platform, and the information is visible to everyone. Don’t disclose any information which is confidential for your organization (Present or Past).
Choose your skills very smartly. These are the key pointers of the search criteria. The more you get endorsed on your skills your chances to appear in the search results increases.
Pin the top 3 skills so that your connections can easily endorse you for the same.
Remember your little efforts on making your LinkedIn profile can take your career to a different height altogether.
Do not underestimate the power of LinkedIn.
Happy LinkedIn Networking