You created a smashing new profile on LinkedIn and optimized it in accordance with your Target Audience.
You then added a powerful title, and key skillset in your headline to ensure your profile is searchable and compelling. Good job. Now what next?
If you are aiming for an industry shift, or the next aspiring role, the only way you can touch the silver lining is through your content. This content, indeed, cannot be run-of-the-mill because your potential audience may never settle for the ordinary.
After all, they are looking for a leader who can turn heads and bring a commanding change in their situation. Your profile and your every story has to tell them something extra-ordinary about you, your capabilities and your standpoint.
Packaging some many things in one story (post) is the thing. However, a single story cannot nail it.
You can make the next 3 months of your LinkedIn Journey absolutely fruitful, by focusing on 24 unique stories that would turn heads! There are no rooms for run-of-the-mill content here.
How do we get to those stories?
It isn’t as intricate as it might appear initially – to build interesting, thought-provoking stories every time you publish something on your LinkedIn.
Before jumping to the story creation, look back and revisit – Why storytelling is so crucial and how it helps you cover what your resume cannot tell due to fixed formats, paucity of space.
Your stories in feeds are the first touchpoint before a potential recruiter watches your resume and LinkedIn profile. Ensure every touchpoint tells a new capability of yours.
A story has the power to demonstrate your emotional intelligence, skills around crisis management, problem-solving, and inferences. These stories can effectively advocate for your case – as to why you are a better choice for the recruiter. A compelling story can magnetically pull a recruiter to keep coming back to your profile and seek more content for two reasons – he or she might personally feel inspired or engaged with the depth and value in your content, and secondly, for arriving at a subconscious decision of approaching you for the next great role.
Know your Audience Well Before Serving Them With Stories – the KISS Strategy
The “Keep It Simple Stupid” (KISS) strategy simply advocates the fact that all your design/content should confine to the user acceptance level. Anything that goes beyond their level of acceptance or understanding will likely defeat the very purpose of your content.
Your audience will always have a mix of leaders, intellectuals, your mentees and potential recruiters. It is obvious for you to feel confused at first. The solution to this is – identifying your primary and secondary audience and serving both through your content pieces.
The primary audience (which is the potential recruiters in this case), should always be your first priority. You need to talk about what interests them the most – your unique skills packaged and served in an interesting capture of a few lines.
Digging a great story out of what you already have
Stories are floating around you. You do not need to go too far to find them. Divide your entire career into 24 instances that give new dimensions to your profile. Think!
Think again – with every promotion comes a new story; each new challenge is a new story. The only thing that will make a difference here is the relevance of your story, and the conclusion you allow your audience to drive. Here, your skills around writing will also come into picture, and you can seek professional help for this.
Here’ a quick roundup of what stories could you cover in the 24 Stories Panacea:
(P.S. These are just a few examples. The pool of your ideas can be huge if you seek the right help).
- Story of how you started your career
- Story around when you lost the job
- Story around promotions you have seen
- Story around sabbatical because of personal reasons
- Story around why you thought of picking up a certification
- Story around your everyday jostle with zoom calls and WFH
- Story on handling a Bad Manager or a Tough Client
- Story about how you closed a dead deal when everyone lost hope
- Story on how someone stole credit of your efforts, and how you tackled it
- Story on how new technologies are affecting our capabilities – present and future
- Story around who is your greatest Mentor and Why
- Story on the top people you met on LinkedIn and How they changed your mindset
- Story around reverse mentoring – what you learned from youngsters in your team
- Story telling about what innocence can teach us
- Story around what you notice everyday on your way to office and back to home
- Story on how you went against the management to hire an odd candidate who turned out a star performer
- Story about how you overcome your fears during your first mega launch or media conference
- Story around conflict management in your team – especially – when you knew the reasons for conflict
- Story around managing the gender bias at work
- Story that how your partner contributes to your professional growth
- Story citing your opinion or standpoint on any recent instance/trend
- Story relating your hobbies to your professional excellence
- Story about your personal and professional life balance
- Story about your first trip abroad and how you see things now
And… the list could be endless if you think 360 degrees and decide to create a sensation.
It is understandable that a senior leader at your level may often fall short of time to compile and rolls out stories – despite their best intent. However, this is a highly crucial area where many others are already preempting you. Losing out on time means losing opportunities. The daily grind will continue to entrap you with excuses – why you could not get to those 24 stories.
If you are too tied down to take this up, this is an area where we can help you end-to-end. From planning those stories to bringing them to real results – we have got it all covered for you. Connect now if you are ready firstname.lastname@example.org